Tex is also available in ‘monthly budget’ bottles(500ml and 100ml).
The white bottles are differentiated from the category norm of ‘blue bottles’.
Housewives of all age groups are the primary customers. Tex is perfect for those who want superior clean as well as fresh fragrance at an economic price.
Factors that worked for us
With the introduction of India’s first toilet cleaner in sachet priced at Rs.2/-, Tex has made toilet cleaner affordable to mass consumer base. With its extra thick formulation and fresh fragrance, Tex has been perceived as superior to other products in the category.