CavinKare - Hair Care - Products List

Personal Care

Hair Care

Chik Shampoo

Nyle Herbal Shampoo

Meera Badam Shampoo

Indica Hair Colorant

Ethnic Care

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International Business

Nyle Herbal Shampoo

Talk to any woman and you will hear common complaints like harsh chemical shampoos, rough unmanageable hair and so on. Clearly, a herbal shampoo, that nourishes hair from root to tip, is what woman want! After extensive research, Nyle came up with 3 exciting variants.

Moisturizing shampoo with Aloevera, Tulsi & Green tea Nourishing shampoo with Shikakai & Apricot Daily cleansing shampoo with Reetha,Chamomile & Lemongrass

The brand communication was based on the platform ‘Pure Shine’, and it highlighted the fact that these ingredients nourished hair from within to make it extremely soft and shiny.

We have come a long way

Launched in 1993, Nyle has always been a pioneer in the herbal shampoo category. And now, for the first time in India, Nyle has come up with a transparent range of shampoos. Distinct packaging further lends it an international appeal.

Target Audience

Our primary target is women in the age group 18-35. Nyle also happens to be a favorite with all members of the family. Nyle is popular in the urban as well as the rural sections of India.

Factors that worked for us

Through constant innovation, Nyle has always successfully differentiated itself from the other players in the market. Its modern avatar as a transparent shampoo has been a huge hit with the consumers. The eclectic mix of exotic and traditional ingredients is working wonders for the brand.