With the objective of establishing and nurturing brands overseas and serious look at best sales and distribution mode, CavinKare took the first step beyond shores in 1999. Gradually the country portfolio was devised with a five year focus on South Asia, the Fareast, Arab World, and Asian and Indian segments in the US and UK.

Initial success was seen in SriLanka where brands are still making healthy progress in skincare and hair care. Healthy performance followed in Malaysia and GCC. In 2004, CavinKare decided to look at placing own manpower at various overseas locations to prime the growth. Hence as a production strategy, Cavinkare began by looking at trade blocks and marketing logics to decide on overseas sourcing /manufacturing options. This acted in conjunction with the efforts to internationalize RM and PM sources.

SRILANKA
CavinKare made successful entry into SriLanka with Fairever, Nyle and Spinz. Now, Fairever is the number two brand in Fairness Cream Category and Chik Shampoo in the phase of 18 months has made CavinKare the third largest in shampoo category.

A meticulous effort materialized consistent success throughout. A separate distribution & Sales infrastructure for the CavinKare products was provided from the distributor as our products required intense reach. A Full-fledged Country Manager was placed in Colombo in September 2003 to drive Sales, Marketing & other operations.

Chik shampoo has evolved a different formulation and also taken different variants. CavinKare ensures that all products are submitted to the local ministry for product registration.

Our marketing program includes thorough media analysis and leverages which includes Key Media Vehicle and Usage of radio advertisements in Malaysia, Nepal & Srilanka. Understanding & evolving consumer contact activities, garment factory sampling and van promotion was done in Srilanka

Understanding the power of retail & evolving shop level activities, CavinKare initiated modern trade drive in UAE. Intelligent research followed by using Micro marketing tools to reach consumers by profiling outlets & designing shop specific promotions and targeting group understanding & specific activities.

Vision 2012 envisages a target of 500 crores for exports driving through Personal care & Foods products.

Partner with Us
Here's your opportunity to team up with CavinKare
In the fiercely competitive FMCG market, CavinKare has become a name to reckon with. CavinKare plans to expand its market reach further in the cosmetics industry by joining hands with individuals and business houses.

In incredibly short spans, a number of CavinKare brands have grabbed significant market share in cosmetic and personal care markets. The Company has a strong presence in the shampoo market and is a market leader in the hair wash powder market. The perfume and deodorant brands as well as the hair dye products have emerged as strong players in their respective segments.

If you are interested in partnering with CavinKare,please write to exports@cavinkare.com