Dyeing is a time consuming process, usually takes upto 30-45 minutes for any regular dye to colour ones hair. Today’s consumer is always finding himself at a loss of time for personal grooming & care.  Presenting Indica 10 minutes - a new herbal hair color that covers 100% greys making you young and providing great looking Natural black hair in a matter of just 10min only - “Kudrati Kale Bal, Dus minute mein Done” (Natural Black hair Done in 10 mins). Indica 10 min has been accepted very well with people who are on the move and are hard pressed for time in their busy daily schedule.

Target Audience
Indica 10min’s primary target is the fast paced consumer in his late twenties to mid thirties. It has been able to transcend across the country gaining acceptance from consumers with its unique benefit and proposition.