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Indica Herbal Hair Colour |
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The word ‘Youth’ has a lot of positive social connotations. Naturally, moving out of this phase puts lots of pressure on an adult. Though dyes cover grey, they contain chemicals which are harmful for the skin and hair. Besides, dyeing hair to look young is not considered ‘cool’. Indica Herbal Hari colour has given this process a whole new perspective by making it more youthful, friendly and safe. With the call
”Baalon ko de dil ki umar” (Hair that spells youth), Indica has gone down very well with people who want their hair to reflect the youthfulness of their heart.
Target Audience
Indica’s primary target is the young-at-heart consumer in his late twenties to mid thirties. It has a huge fan base in the South and West. |
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We’ve come a long way!
Indica has been synonymous with innovation from the beginning. It is the first powder colour to come with a revolutionary hair softener. A mix of special herbs like Amla, Hibiscus, Methi, Henna and Bhringraj, this unique softener naturally coats the hair during the colouring process and makes it 2 times softer! What’s more, it gives 100% grey coverage and eliminates the need for shampooing.
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Factors that worked for us
Indica is the only hair colour that focuses on the emotional benefit of being ‘Forever Young’. What’s more, it offers superior colouring and makes hair two times softer. It is available in 4 exciting shades-Natural Black, Cool Burgundy, Lustrous Brown and Spicy Red. These are all competitively priced, giving high value for money to consumers.
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