Fairever

Natural Fairever is one of the most successful fairness creams in the country. Its unique  blend of saffron and milk is the beauty secret of many of India’s beautiful women. Natural  Fairever has the world’s best saffron-Kashmir Saffron, blended with the purest milk. It works  from within to provide you with a distinctly fairer, glowing complexion much like that of Kashmiri beauties in just 4 weeks Triple sunscreens also retain your fairness and reduce the harmful effects of UV rays.

Evolution:

Fariver  was initially launched in A.P. in 1998, following its success in South a national launch was made in 1999.

Our Consumer:

The  Fairever woman is the young and contemporary  woman of today. She has strong values and believes in using a natural product that will help bring out her natural beauty from within.

Why is Natural Fairever the best choice for your skin?

The key ingredients in Fairever are completely natural and provide you with shining, natural fairness. Natural Fairever has been developed specifically for the Indian consumer. Is completely safe on your skin and contains no chemical bleaches.

The magic of Kashmir Saffron:

Saffron from Kashmir is considered to be amongst the best in the world. Its exquisite fragrance and high quality, gets much mention in centuries-old Ayurvedic texts.

Communication:

Fairever’s communication is a breath of fresh air amongst often regressive fairness cream ads which try to play up the fear of rejection by the opposite sex. The Fairever girl is shown to be one who’s comfortable in her own skin. So much so that she has the self confidence to turn archaic  Indian rituals on their head. So the age old ceremony of groom being entertained at the bride’s residence to seek his approval becomes one where the bride actually inspects the groom and approves of his efforts to impress her. Fairever’s “Badalde zindagi ka rang” compaign has been voted one of the three most impactful ads of 2006 by the readers of impact magazine.

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