Research & Development Activity in Cavinkare

“Ensuring competitive advantage through innovation” is the motto of the R&D function. R&D efforts cater to the need of new products in Personal & Home Care (PHC) and Foods segments for domestic as well as international businesses. Our research efforts also aim to generate Intellectual Property that will be useful for development of proprietary products leading to leadership as well as be instrumental in building global partnership.

Core capability of CavinKare Research Centre is development of breakthrough products. We strive towards development of winning formulations that will give superior sensory experience, deliver on promise, focus on benefits and be safe. We recognize that people have aspirations of a long lasting and superlative benefit; through our basic research efforts we aim to understand fundamental biological processes and thereby learn to modulate such processes at a molecular level to develop superior and patentable functional ingredients.

The R & D activity of CavinKare is functioning from a stand alone and spacious campus called Cavinkare Research Centre (CRC) located at Ekkattuthangal in the Chennai city. We encourage a culture of multi-disciplinary work and nurture a creative mind. The research centre is recognized by the Dept. of Scientific and Industrial Research, Govt. of India. The R&D centre is staffed by competent and motivated personnel almost all of whom are either Master or Doctorate degree holders. Instrumentation facility is very good and supports all our needs. CRC also has an excellent library, a strong information management system and the entire facility is networked.

Broadly, R&D activities at CRC can be grouped into

· Formulation Development
· Product Development and
· Basic Research : Ingredient Development

While Formulation Development and Product Development are involved in bringing out new and superior products, Basic Research / Ingredient Development is a long term activity that aims to understand mechanism of action at cellular level and to identify phytochemicals as well as synthetic molecules that interfere with such an action.

While the Formulation Development activities are self-explanatory, Product Development activities cover

Basic research covers activities in the areas of Chemistry Cell Biology Microbiology Biochemistry

Delivering ‘Value for Money’ to the consumer is a major of area of our research efforts. The activities of the developmental teams are focused in the areas of Hair Care, Skin Care, Home Care and Ready Mixes (in Foods). In existing categories, projects are running for developing new formulations with better delivery and lower cost. In Hair care area our efforts cover products like shampoos, conditioners, hair oils, hair wash powders and hair dyes. Skin care projects cover skin lightening creams, lotions, talcs, perfumes etc. Home care category focuses on products for household cleaning and hygiene. In Foods, pickles have been a major area of our strength and masalas (‘spice mixes’) is the emerging focus area.