CavinKare's astute professionalism, innovative products, and consistent quality are results of its significant corporate practices. CavinKare is backed by 500 employees who are proficient in their respective fields. The company has a network of 1400 stockists and a distribution system that reaches out to 7 lakh outlets through out the country.

Work Culture
The work culture at CavinKare features lots of freedom, immense responsibility and due credits in creating an ambitious and admirable Indian Company.

CavinKare provides its employees an atmosphere of easy informality, and an absence of restrictive hierarchies or functional boundaries. Communication is encouraged across levels and departments; cross functional teams flourish; the top management to the junior most employees participate in open house sessions; value based management is often a part of the agenda in many meetings; and innovations big and small are applauded. These are the factors that drive the corporate entity called CavinKare.

Communication among people is the life force of CavinKare's vibrancy and dynamism. Numerous forums exist. There are dialogue sessions, intranets, attitude surveys, off-work gatherings, sporting events, and idea contests. They help encourage interaction among people in many settings and in different contexts.

Product Branding
CavinKare has grown with minimal investment. Invariably, existing brands supported new brands. Its brand strategy is one of consolidation of existing brands, focusing on niche areas, sometimes giving the products a distinct regional flavour to counter larger rivals.

Typically, every brand of CavinKare has a distinct USP (Unique Selling Proposition), which appeals to specific target groups. It chooses to extend brands only when they make sense for the consumer. It is hardly surprising then, that the customer retention level of the company's brands is very high.

It differentiates its products on three parameters - price, quality, and packaging. With a formidable combination of unique marketing strategies, outstanding packaging and distribution, CavinKare had the courage to mass distribute its products in low-penetration areas.

Human Resources
A well thought out HR philosophy anchors all these diverse initiatives and activities. The company believes in grooming its managers for today and tomorrow. A detailed management trainee scheme ensures a reservoir of talent. The core functions of Human Resources Management, such as recruitment, training, and performance management are integrated through a comprehensive competency framework. All these efforts are enabled with the implementation of a world-class HR Information System.