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A brand name that is synonymous with Pickles and masalas all across the Southern region of India. Chinni’s stands for quality, nutrition, value-for-money and convenience. The brand has expanded its range from just pickles and masalas to many more mouth-watering varieties of snacks and savouries. The Chinni’s journey to the top of the ‘food chain’ is one of innovation and novelty, where every step has been  an effort to provide its consumers with healthier, tastier and more conveniently packed traditional foods.
 
     
 
 
     
 

THE JOURNEY SO FAR

The first launch under the Chinni’s brand name in Southern and Western India, Chinni’s Pickle was an instant hit with consumers. Since people’s tastes in pickles differ in different parts of the country, Chinni’s decided to cater to all the diverse regional preferences by offering  a wide variety of flavours.

Chinni’s revolutionized the pickle market when, in 2003, they introduced the 50p single use pickle  sachets in Tamil Nadu. Now available in sachets, standy  pouches, bulk packs and bottles. Chinni’s gives its consumers the ease of choosing their packs according to the quantity they require.

 
     
 
 
     
 

WHERE WE ARE

Breaking the conventional norms, Chinni’s has introduced  the concept of eating pickle as a side dish with every meal. Chinni’s made this strategic  shift in positioning  from ‘just a pickle’ to the only side dish you need for your meal’. The current ,very well-received ad campaign featuring the legendary actress and spokesperson Revathy, endorses this view and says that all you need to make any meal complete is Chinni’s  Pickle.

THE WAY AHEAD

Chinni’s Pickles provides its consumers who earlier had no option but to settle for locally made, hand-packaged pickles, with a delicious, healthy alternative that is hygienically packed. Further  development and innovations that are guaranteed to follow will surely keep the Chinni’s  promise of providing its consumers with healthier, tastier and better options in pickles.
 
     
 
 
     
     
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