WHERE WE ARE
Breaking the conventional norms, Chinni’s has introduced the concept of eating pickle as a side dish with every meal. Chinni’s made this strategic shift in positioning from ‘just a pickle’ to the only side dish you need for your meal’. The current ,very well-received ad campaign featuring the legendary actress and spokesperson Revathy, endorses this view and says that all you need to make any meal complete is Chinni’s Pickle.
THE WAY AHEAD
Chinni’s Pickles provides its consumers who earlier had no option but to settle for locally made, hand-packaged pickles, with a delicious, healthy alternative that is hygienically packed. Further development and innovations that are guaranteed to follow will surely keep the Chinni’s promise of providing its consumers with healthier, tastier and better options in pickles. |
