THE JOURNEY SO FAR

The launch of Chinni’s Masalas in 2005  gave consumers a delicious new option in branded masala powders. Chinni’s commitment of using only the highest quality of ingredients that have been sourced from prime locations across the country like Chilli from Guntur and Turmeric from Erode ensures that every sachet that reaches the consumers carries the Chinni’s seal of Excellence.

WHERE WE ARE

The Chinni’s promise that is conveyed in its current ad campaign, which is “Plate hoga empty, dil hoga full”, has definitely struck a chord with the consumers. It caters to the notion that with Chinni’s Masalas no food on your plate will ever go to waste. Chinni’s delicious and mouth-watering masalas are guaranteed to make even the most mundane dishes finger-licking good. And as far as our sales are concerned, the consumer seems to agree with this fact!

THE WAY AHEAD

The consumer has recognized Chinni’s Masalas’ high standards and its consistent growth over the years is a testament to this fact. New, highly anticipated variants that are soon to enter the market will surely continue this trend of innovation, great taste and quality.