|
|
|
 |
| |
| |
CHIK SHAMPOO |
|
|
| |
Just a mention of Chik Shampoo today gives rise to varied perceptions. To the rural and semi urban population of India, it is the preferred daily shampoo. To the market and its players, the second largest selling shampoo in the country. To the competition, a case study in competitive strategy. And to us, our raison de etre.
|
|
|
|
| |
| |
|
In a highly competitive FMCG category that seemed impenetrable to most marketers. Chik Shampoo identified a humongous opportunity in rural and semi urban India and created waves with its entry into these markets. Combining innovative sachet packing, strategic pricing (At Re.1 and 50p) and a strong and motivated distribution network, Chik Shampoo transformed the very nature of shampoo packaging and usage.
|
|
|
| |
| |
THE CHIK PROMISE |
|
|
| |
With a tropical climate round the year, it is indeed a difficult task to maintain hair softness and shine. Added to this, tangled hair has come to be the most common complaint to girls and women. The Research and Development team at CavinKare recognized softness and manageability to be the key issues in the maintenance and nourishment of hair.
|
|
|
| |
This paved the way for a unique formula – Active Double Conditioners that cut across age, sex and loyalists of other shampoos to adopt Chik Shampoo. Further, extensive communication targeted at the rural and semi urban masses showcased the possibility of soft and manageable hair. The iconic Chik Girl in every Chik Shampoo commercial treated her hair with the shampoo and demonstrated with atmost ease and confidence her ability to untangle her hair with just a single motion of running her fingers through her hair. Her testimonial signature Yun Kiya Ho Gayal has come to be a popular phrase amongst both girls and women today. |
|
|
| |
| |
THE CHIK USER |
|
|
| |
|
Chik Shampoo has always targeted both, girls and women in rural and semi urban India. The brand has gained their confidence and become a household name by catering to their continuously evolving requirements and preferences. |
|
|
| |
| |
THE CHIK USER |
|
|
| |
It is believed that the continuous pursuit of perfection is perfection in its true essence. At CavinKare, this belief has been put into practice with comprehensive understanding, utmost dedication and care. From being a player with a single offering, Chik Shampoo has penetrated the Indian market with a wide range offering of four refreshing fragrances. The brand spread its shoots with Chik Black, Chik Jasmine, Chik Egg and Chik cool. Added to its successful sachet packing and pricing at Re.1 and 50p, the Company expanded its market share with the introduction of bottles sized-60 ml, 120 ml,250 ml & 500ml.
Try out the new variant Chik Anti Dandruff Shampoo. This product contains climbazole and lemon extracts which act on dandruff and itching caused by dandruff.
|
|
|
|
| |
| |
Ongoing research will soon see new product offerings that stand at the threshold of yet another revolution in the hair care industry.
YUN KIYA HO GAYA!
In 2003, Chik Shampoo was declared the winner of the best performing brand in 2003 by AAAI, amongst the top ten brands in household availability.
|
|
| |
|
|
| |
|
|
|
|
| |
|
