Dreamer, innovator, ideator, entrepreneur - just some of the words that can describe Late Shri R Chinnikrishnan, the man who pioneered the sachet revolution. his idea were based on the simple philosophy that, "what the rich man can enjoy, the poor man should be able to afford". Today,his innovations are seen in every shop in the form of sachets. They stand testimony to the fact that his dream is alive and well. Now, as a family CavinKare has established an award to encourage young businessmen/women running small and tiny scale industries, in memory of Late Shri R Chinnikrishnan.

"The Chinnikrishnan innovation Awards" focus on the overall value of the innovation in terms of its uniqueness, its benefits to people and its ability to be scalable. Those being shortlisted will be assisted with patent legalities and a potential tie-up with banks and venture capitalists. They will also have access to marketing advisory services.